NO sodium, NO sugar, NO artificial sweeteners (like Acesulfame Potassium, Aspartame, Saccharin, Sucralose), NO artificial flavours, NO artificial preservatives (like Sodium Benzoate, Sodium Nitrate, Sodium Sulfite, BHA + BHT), NO colours from artificial sources (like Blue #1 or #2, Red #3 or #40, Yellow #5 or #6), NO soy, NO MSG, NO gluten, NO GMOs.